In response to a current report by Counterpoint Analysis, India is now one of many prime 5 smartphone markets for Apple globally. Apple continues to dominate the ultra-premium phase (gadgets priced at Rs 45,000 and above) with a staggering 59% market share in Q2 2023. Throughout the identical interval, the premium smartphone phase in India has seen outstanding development, reaching 112% year-over-year, and now account for 17% of all smartphone shipments within the nation.
Regardless of Apple’s robust efficiency, Samsung remained the general India smartphone market chief, sustaining its No. 1 place for the third consecutive quarter with a market share of 18%. As well as, Samsung managed to regain its first place within the premium smartphone phase (gadgets priced at Rs 30,000 and above) after a yr, taking a 34% share. Nevertheless, Apple continued its dominance within the premium phase.
Vivo ranked second within the general smartphone market and was the one model among the many prime 5 to realize year-over-year development. Alternatively, OnePlus emerged because the quickest rising model within the smartphone market in India in the course of the second quarter, attaining a powerful 68% year-on-year development.
The report highlighted that OEMs noticed enhancements in stock and demand, thanks to numerous gross sales and promotions carried out in the course of the quarter to clear current stock forward of the upcoming vacation season. Analysts anticipate manufacturers to proceed to roll out engaging launches and affords to entice shoppers in the course of the festive interval, and the implementation of 5G expertise is anticipated to be an necessary development driver out there.
Additionally Learn: India is now among the many prime 5 largest smartphone markets for Apple globally
Vivo’s development has been attributed to its robust offline presence, the success of its iQOO sub-brand within the on-line phase, and a number of launches throughout completely different worth ranges. Alternatively, OPPO emerged as the highest model within the higher center class vary (gadgets priced between Rs 20,000-Rs 30,000) with a outstanding market share of 21%.
One other milestone for the Indian smartphone market is that it crossed the cumulative 100 million mark for 5G smartphone shipments within the second quarter. The rise in 5G upgrades has been pushed by the enlargement of 5G networks and the provision of reasonably priced 5G-enabled gadgets out there.
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